Haskell
Integrated architecture, engineering, construction and automation for industrial projects
Haskell combines architecture, engineering, construction (AEC), and automation integration under one roof — a unique model for industrial and DC projects where the building and the automation are designed together from the start. Particularly strong in food & beverage and cold storage.
Large greenfield or major expansion projects where building and automation need to be designed together
Pure automation retrofits into existing buildings — Haskell AEC integration adds value mainly on new construction
Strengths
- Single-firm accountability for building and automation
- Deep food & beverage and cold storage expertise
- Large-project execution capability
- Self-performing construction
Weaknesses
- Higher cost than using separate GC + SI
- Less competitive on pure automation retrofits
- Geographic concentration in Southeast US historically
Practitioner analysis
Haskell is a design-build construction firm with growing automation integration capability — different from pure-play SIs like Bastian or Fortna. Their value is integrated facility design + automation integration, particularly for greenfield projects where the building, racking, and automation are designed as a unified system. Project sizes typically $20M-$200M+.
Haskell's primary business is construction — automation systems integration is a complementary capability, not their core competency. For complex automation projects, you may want a dedicated SI in parallel with Haskell's construction role. Their controls engineering depth is less mature than tier-1 SIs.
Large greenfield facility projects where building design, racking, and automation are integrated from concept. Food & beverage, pharma, and large retail/e-commerce DC development.
Don't rely on Haskell as the primary automation systems integrator for complex multi-vendor automation programs — pair them with a dedicated SI.
Questions to ask in your RFP / demo
- What is your automation integration team size vs. your construction team, and how are they organized on projects?
- Show me three projects where you led both facility construction and automation integration end-to-end.
- How do you handle responsibility split between building construction and automation systems performance?